In speaking, writing, and marketing, it’s always about meeting the needs of your audience. “If your audience isn’t listening, it’s not their fault – it’s yours.” ~ Seth Godin
Do what needs to be done when it needs to be done. “Soon isn’t as good as now.” ~ Seth Godin.
Instead of wishing on a genie’s lamp, develop a plan and put it to work. “Hope without strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision AND a way to get there.” ~ Seth Godin
Draw your OWN map! “Please stop waiting for a MAP. We reward those who DRAW maps, NOT those who follow them.” ~ Seth Godin